People on Instagram want to be inspired with experience! And they can tell when you’ve put thought into your post. Include a variety of photos and videos such as:
- Sneak peeks
- Inspirational quotes
- Adventures and outings
- Style inspiration
Just make sure everything you post can connect back to your “one thing.” Your Instagram feed should tell the story of your brand through relevant photos and videos. Be authentic and don’t be afraid to have a mix of formal and informal shots. Followers relate to people, not logos — so showing you’re human is a good thing!
Keep in mind that Instagram is an artistic social media platform, so take multiple photos from interesting angles and depths. Use aesthetically pleasing photos and get creative!